Take assistance only from the best PPC company Australia

At 77 Digital, we pride ourselves on being experts at PPC management. We are industry agnostic and have worked with a substantial number of industries in differing verticals assisting with PPC agency services.

 

As a Google-partnered best PPC agency, we have helped clients sell:

 

·       Software

·       Houses

·       Fashion

·       even cosmetic enhancements like fat freezing

 

We have basically done it all!

 

We help our clients beat the competition by providing the best PPC services in Australia. As an experienced and the best PPC Company Australia, we know the success of a campaign rests on how clever its structure is. For reliable PPC management, we spend a substantial amount of time creating a PPC structure that aligns with our customer's objectives, as well as establishing for success on the onset. 

 

Several things we take into consideration when establishing PPC strategies for campaign structures include:

 

Campaign structure:

 

·       Consistent nomenclature

·       Topic & goal separation

·       Search and display separation (consisting of search network settings).

·       Performance separation (after performance section Audit)

·       Combined budgets (if necessary)

·       Consistent daily budgets

 

Ad group structure:

 

· Match type by ad groups

· Location targeting versus location keywords

· Tight keyword topic grouping

· SKAGs for high performing ad groups

· Bidding effectiveness

· Audiences and ads are targeting for display and video.

 

Search text ads:

 

· Ad scheduling

· Landing page appropriateness

· Multiple ads testing & screening (at least 2, preferably 3).

· Dynamic keyword insertion (DKI) set-up

· Optimizer ad performance

 

Creative:

 

· Google creative guidelines adherence

· Matching landing page copy and search term

· Ad creative and hypothesis set up

 

PPC Agency management strategies:

 

To attain success in PPC, you are required to be agile and data-led. With our experience as a PPC agency, we comprehend that a set-and-forget strategy does not work.  One of the most successful campaigns we've seen is those that have a clear objective as well as predefined KPI's

 

To construct effective PPC strategies, these are several of the concerns we require addressed:

 

·       Do you understand your target ROAS or cost per lead?

·       Is meeting the ROAS or CPL more vital than delivering much more conversions?

·       How your product is cost structure defined?

·       Which 20% of your products bring 80% of your revenue?

·   When referring to your products is there a significant differentiation between the customer terminologies compared to industry terminology?

 

77 Digital is the best PPC agency that cares for you and your businesses:

 

Imagine working & dealing with a Google Adwords agency that cares for your organization equally as high as you do. At 77 Digital, we understand that our success as a PPC agency is based on the success of our clients. We require time to extensively recognize our client’s businesses and also their objectives, so we can deliver the best PPC results that are outstanding. 

 

We have actually worked with clients from several industries from heavy machinery, fashion, I.T, to retail. We comprehend digital marketing as well as are experts at it.

So for getting more information about us, and to make an appointment with us check our company’s website i.e. 77digital.com.au.